Media type: E-Book Title: Why advertising safety isn't safe? : reminder effect and consumers' negative response to information about product quality Contributor: Ma, Juan [VerfasserIn]; Wang, Zhaoning [VerfasserIn]; Khanna, Tarun [VerfasserIn] imprint: [Fontainebleau]: INSEAD, [2017] Published in: INSEAD: Faculty & research ; 2017000800 Extent: 1 Online-Ressource (circa 78 Seiten); Illustrationen Language: English Keywords: Arbeitspapier ; Graue Literatur Origination: Footnote: Access State: Open Access