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Scholz, Michael [Author]; Dorner, Verena [Author]; Landherr, Andrea [Author]; Probst, Florian [Author]

Awareness, Interest, and Purchase : The Effects of User- and Marketer-Generated Content on Purchase Decision Processes

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  • Media type: E-Article
  • Title: Awareness, Interest, and Purchase : The Effects of User- and Marketer-Generated Content on Purchase Decision Processes
  • Contributor: Scholz, Michael [Author]; Dorner, Verena [Author]; Landherr, Andrea [Author]; Probst, Florian [Author]
  • imprint: Curran, 2014
  • Language: English
  • ISBN: 978-1-62993-426-6
  • Origination:
  • Footnote: Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen.