You can manage bookmarks using lists, please log in to your user account for this.
Media type:
E-Article
Title:
The dilemma of incumbents in sustainability transitions : a narrative approach
Contributor:
Augenstein, Karoline
[Author];
Palzkill-Vorbeck, Alexandra
[Author]
imprint:
Wuppertal Institute for Climate, Environment and Energy: Publication Server, 2016-01-04
Language:
English
DOI:
https://doi.org/10.3390/admsci6010001
Origination:
Footnote:
Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen.
Description:
In the context of the larger sustainability discourse, "sufficiency" is beginning to emerge as a new value throughout Western societies, and the question asked in this article is: Can we observe and conceptually identify opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? In this paper, a conceptual approach is developed combining insights from sociology, transition research, management and sustainable entrepreneurship research with a focus on narratives as a translation mechanism in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g., the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on corporate narratives is an important element in understanding the role of incumbents in transitions to sustainability.