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Description:
Tourism and cultural heritage are significant elements in providing success in the 'soft struggle' for geopolitical influence , arguably to the same level as trade, investment, agriculture or education. The aim of this paper is to analyse if, and to what extent, the countries of Central Asia are effective promoters of their national heritage in order to attract tourists. In my paper I concentrate on the issues the availability of Internet information for potential tourists and digital divide. The subjects of my analysis are the historical and archaeological museums in five countries: Kazakhstan, Uzbekistan, Tajikistan, Turkmenistan and Kyrgyzstan.