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Media type:
E-Article
Title:
Disruption at the Door - A Taxonomy on Subscription Models in Retailing
Contributor:
Rudolph, Thomas
[Author];
Bischof, Severin Friedrich
[Author];
Böttger, Tim
[Author];
Weiler, Natalie
[Author]
Published:
St.Gallen: Thexis Verlag, 2017
Language:
English
ISSN:
1865-7516
Origination:
Footnote:
Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen.
Description:
Subscription models have become a popular new way for consumers to do their shopping. This paper presents a taxonomy of the three main archetypes of subscription models and develops a classification scheme with type-specific features relevant to their successful management. An implementation framework offers managers a guideline to introduce subscription models of their own.