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Media type:
E-Article
Title:
Online Lead Generation: An Emerging Industry
Contributor:
Stolz, Simon
[Author];
Wisskirchen, Kilian C.
[Author];
Schlereth, Christian
[Author];
Hoffmann, Alexander
[Author]
Published:
St.Gallen: Thexis Verlag, 2021
Language:
English
ISSN:
1865-7516
Origination:
Footnote:
Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen.
Description:
In the emerging business of online lead generation, many conversational touchpoints have moved to the online space. These companies capture leads, sell them to partners, and often generate millions of revenue in the process. We abstract this novel digital business model in a framework, derive best practices and provide managerial recommendations.