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Friesenecker, Matthias [Author]; Gotsch, Mauro Luis [Author]; Schögel, Marcus [Author]

Knowing is Half the Battle - The Influence of Marketers' Privacy Literacy on SMEs' Privacy Orientation

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  • Media type: E-Article
  • Title: Knowing is Half the Battle - The Influence of Marketers' Privacy Literacy on SMEs' Privacy Orientation
  • Contributor: Friesenecker, Matthias [Author]; Gotsch, Mauro Luis [Author]; Schögel, Marcus [Author]
  • imprint: St.Gallen: Thexis Verlag, 2022
  • Language: English
  • ISSN: 1865-7516
  • Origination:
  • Footnote: Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen.
  • Description: Marketers are in a unique position to improve customers' data privacy but often lack the necessary know-how. Hence, this study examines the link between marketers' privacy literacy and their firms' privacy orientation.
  • Access State: Open Access