Media type: Electronic Resource Title: Towards revenue maximization by viral marketing: a social network host's perspective Contributor: Zehnder, Benjamin [Author] Published: ETH-Zürich, 2014 Language: English DOI: https://doi.org/20.500.11850/154736; https://doi.org/10.3929/ethz-a-010255664 Keywords: SOCIAL NETWORKS + WEBCOMMUNITIES + SOCIAL SOFTWARE (SOCIOLOGY) ; Economics ; VIRALES MARKETING (WERBUNG) ; Mathematics ; MATHEMATICAL MODELS FOR OPERATIONS RESEARCH ; SOZIALE NETZWERKE + WEBDIENSTE + SOZIALE SOFTWARE (SOZIOLOGIE) ; VIRAL MARKETING (ADVERTISING) ; MATHEMATISCHE MODELLE DES OPERATIONS RESEARCH Origination: Footnote: Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen. Access State: Open Access Rights information: In Copyright - Non-commercial Use Permitted