Media type: E-Book; Thesis Title: CKM-embedded innovation marketing as success driver for product innovation : theoretical framework and empirical research Contributor: Sun, Hongqing [Verfasser] Extent: Online-Ressource Language: English Identifier: Keywords: Produktinnovation > Innovationsmanagement > Kundenorientierung > Beziehungsmarketing > Wissensmanagement > Erfolgsfaktor Origination: University thesis: Berlin, Techn. Univ., Diss., 2010 Footnote: Access State: Open Access