Media type: E-Book; Thesis Title: FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing Contributor: Schmutzler, Alexander René [Verfasser]; Jensen, Ove [Gutachter]; Faßnacht, Martin [Gutachter] imprint: Vallendar: WHU - Otto Beisheim School of Management, 2016 Extent: Online-Ressource Language: English Identifier: Keywords: Konsumgüterindustrie ; Konsumgut ; Lieferant ; Marketingmanagement ; Kommunikationspolitik ; Kategorienmanagement ; Lieferantenmanagement ; Warengruppenmanagement ; Shopper-Marketing ; Marketing ; Hochschulschrift Origination: University thesis: Dissertation, Vallendar, WHU - Otto Beisheim School of Management, 2015 Footnote: Access State: Open Access