Media type: E-Book Title: One-to-One Marketing in Grocery Retailing Contributor: Gabel, Sebastian [Verfasser]; Klapper, Daniel [Gutachter]; Lessmann, Stefan [Gutachter] imprint: Berlin: Humboldt-Universität zu Berlin, 2019 Extent: Online-Ressource Language: English DOI: 10.18452/20084 Identifier: Keywords: Marketing ; Retail trade ; Target Marketing ; Deep Learning ; Machine Learning ; Marktstrukturanalyse ; Produktwahlmodelle ; Multikategorie-Produktwahl ; Couponoptimierung ; Real-Time-Offer-Engines ; Recommender-Systeme ; Einzelhandel ; Big Data ; Kundenbindungsprogramme ; Prämien ; target marketing ; deep learning ; machine learning ; market structure analysis ; product choice model ; cross-category choice ; coupon optimization ; real-time offer engines ; recommender systems ; [...] Origination: University thesis: Dissertation, Berlin, Humboldt-Universität zu Berlin, 2019 Footnote: Access State: Open Access