Media type: E-Book Title: Customer Engagement in the German Wine Industry Contributor: Heimers, Regine [Verfasser]; Theuvsen, Ludwig [Akademischer Betreuer]; Rüger-Muck, Edith [Gutachter]; Fleuchaus, Ruth [Gutachter] imprint: Göttingen: Niedersächsische Staats- und Universitätsbibliothek Göttingen, 2020 Extent: Online-Ressource Language: English Identifier: Keywords: Betrothal ; Wine industry ; customer engagement ; relationship marketing ; loyalty ; reward programs ; wine industry Origination: University thesis: Dissertation, Göttingen, Georg-August Universität, 2019 Footnote: Access State: Open Access