Media type: E-Book Title: The determinants of consumer affection towards sports and athletes : a cross-cultural study Contributor: Päffgen, Caroline A. [Author]; Schmidt, Sascha L. [Other]; Menges, Jochen [Other] Published: Vallendar: WHU - Otto Beisheim School of Management, 2021 Extent: Online-Ressource Language: English Identifier: Keywords: Athletes ; Sports ; Determinants ; Sportmanagement ; Sport management ; Kulturvergleich ; Cross-cultural studies Origination: University thesis: Dissertation, Vallendar, WHU - Otto Beisheim School of Management, 2020 Footnote: Access State: Open Access