Media type: E-Book Title: Essays on digital marketing strategies: an analytical investigation Contributor: Gecer, Gökhan [Author]; Kraus, Florian [Degree supervisor] Published: Mannheim: Universitätsbibliothek Mannheim, 2021 Extent: Online-Ressource Language: English Identifier: Keywords: Marketing Origination: University thesis: Dissertation, Mannheim, Universität Mannheim Footnote: Access State: Open Access