Media type: E-Book Title: Fresh fruit and vegetable branding: Investigating consumer behavior with visual and mixed methods Contributor: Kleih, Anne-Katrin [Author]; Sparke, Kai [Degree supervisor]; Sparke, Kai [Other]; Kühl, Rainer [Other]; Godemann, Jasmin [Other] Published: Geisenheim: Hochschule Geisenheim, 2022 Extent: Online-Ressource Language: English Identifier: Keywords: Verbraucherverhalten ; Markenpolitik ; Ursprungsland ; Markenartikel ; Markenimage ; horticultural economics ; consumer behavior ; eye tracking ; choice Origination: University thesis: Dissertation, Geisenheim, Hochschule Geisenheim, 2022 Footnote: Access State: Open Access