Media type: E-Article Title: The Various Brands in the Optimal Product Line vs. the Optimal Single Product Contributor: Gila E. Fruchter; Ariel Fligler Published: 2007 Published in: Innovative Marketing, 3 (2007) 1 Language: English ISSN: 1814-2427; 1816-6326 Origination: Footnote: Access State: Open Access