Media type: E-Article Title: Character and readiness to adopt digital marketing technology: A case study of small retailers in Yogyakarta Province, Indonesia Contributor: Moh Wahyudin; Okky Fauzan Sadhewa; Henry Yuliando; Chih-Cheng Chen; Kune-Muh Tsai Published: 2023 Published in: Engineering and Applied Science Research, 50 (2023) 4, Seite 343-349 Language: English ISSN: 2539-6161; 2539-6218 Origination: Footnote: Access State: Open Access