Analysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia)
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Media type:
E-Article
Title:
Analysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia)
Contributor:
Arga Hananto;
Taryadi
Published:
2011
Published in:
Asean Marketing Journal, 3 (2011) 1, Seite 45-52