Media type: E-Article Title: Experiential Marketing and Advertising Efficiency – a Marketing Experiment Contributor: Sangiorzan, Cristiana; Constantinescu, Mihaela Published: 2017 Published in: Journal of Emerging Trends in Marketing and Management (2017) 1, Seite 249-257 Language: English ISSN: 2537-5865 Origination: Footnote: Access State: Open Access