Media type: E-Article Title: Caso de éxito "Mamá Lucchetti": entendiendo al consumidor de hoy Contributor: Paús, Fermín; Fernández Molina, Martín imprint: 2014 Published in: Ciencias Administrativas (2014) Language: Spanish ISSN: 2314-3738 Origination: Footnote: Access State: Open Access