Media type: E-Article Title: The Role of Social Media Marketing Activities on Customer Equity Drivers and Customer Loyalty Contributor: Vika Ansy Anggraini; Arga Hananto Published: 2020 Published in: AFEBI Management and Business Review, 5 (2020) 1, Seite 1-15 Language: English DOI: 10.47312/ambr.v5i1.299 ISSN: 2548-5318; 2548-530X Origination: Footnote: Access State: Open Access