Media type: E-Article Title: Are young adults fear appeal effectiveness ratings explained by fear arousal, perceived threat and perceived efficacy? Contributor: Ron Lennon; Randall Rentfro Published: 2010 Published in: Innovative Marketing, 6 (2010) 1 Language: English ISSN: 1814-2427; 1816-6326 Origination: Footnote: Access State: Open Access