Media type: E-Article Title: INVESTIGATING THE IMPORTANCE OF CUSTOMER LIFETIME VALUE IN MODERN MARKETING - A LITERATURE REVIEW Contributor: Adela-Laura POPA; Dinu Vlad SASU; Teodora Mihaela TARCZA Published: 2021 Published in: Annals of the University of Oradea: Economic Science, 30 (2021) 2, Seite 410-416 Language: German; English; French; Italian ISSN: 1222-569X; 1582-5450 Origination: Footnote: Access State: Open Access