Media type: E-Article Title: Hypervideo as a tool for interactive advertising Contributor: María-J. Ortiz; José-A. Moya Published: 2024 Published in: Communication & Society (Formerly Comunicación y Sociedad), 37 (2024) 1 Language: English; Spanish DOI: 10.15581/003.37.1.21-40 ISSN: 2386-7876 Origination: Footnote: Access State: Open Access