Media type: E-Article Title: Comportamento do consumidor organizacional de laranja e suco de laranja Business purchasing behavior in the marketing of oranges Contributor: Everton Molina Campos; Frederico Fonseca Lopes; Ricardo Messias Rossi; Marcos Fava Neves Published: 2006 Published in: REGE Revista de Gestão, 13 (2006) 3, Seite 75-86 Language: Portuguese ISSN: 1809-2276; 2177-8736 Origination: Footnote: Access State: Open Access