Media type: E-Article Title: Do customer profiles change over time? An investigation of the success of targeting consumers of Australia’s top 10 banks – 2009 and 2011 Contributor: Lees, Gavin; Winchester, Maxwell imprint: Springer Science and Business Media LLC, 2014 Published in: Journal of Financial Services Marketing Language: English DOI: 10.1057/fsm.2013.26 ISSN: 1363-0539; 1479-1846 Keywords: Marketing ; Finance Origination: Footnote: