Media type: E-Article Title: Relationship building in the financial services marketplace: The importance of personal selling Contributor: Crittenden, Victoria L; Crittenden, William F; Crittenden, Andrew B Published: Springer Science and Business Media LLC, 2014 Published in: Journal of Financial Services Marketing, 19 (2014) 2, Seite 74-84 Language: English DOI: 10.1057/fsm.2014.11 ISSN: 1363-0539; 1479-1846 Origination: Footnote: