Media type: E-Article Title: Optimal introductory pricing for new financial services Contributor: Nejad, Mohammad G; Kabadayi, Sertan Published: Springer Science and Business Media LLC, 2016 Published in: Journal of Financial Services Marketing, 21 (2016) 1, Seite 34-50 Language: English DOI: 10.1057/fsm.2015.25 ISSN: 1363-0539; 1479-1846 Keywords: Marketing ; Finance Origination: Footnote: