Media type: E-Article Title: Performance Measurement and Evaluation Contributor: Ballantine, Joan Published: Informa UK Limited, 1996 Published in: Journal of the Operational Research Society, 47 (1996) 2, Seite 339-340 Language: English DOI: 10.1057/jors.1996.32 ISSN: 0160-5682; 1476-9360 Keywords: Marketing ; Management Science and Operations Research ; Strategy and Management ; Management Information Systems Origination: Footnote: