Media type: E-Article Title: On reduced-form intensity-based model with ‘trigger’ events Contributor: Gu, Jia-Wen; Ching, Wai-Ki; Siu, Tak-Kuen; Zheng, Harry imprint: Informa UK Limited, 2014 Published in: Journal of the Operational Research Society Language: English DOI: 10.1057/jors.2013.99 ISSN: 0160-5682; 1476-9360 Keywords: Marketing ; Management Science and Operations Research ; Strategy and Management ; Management Information Systems Origination: Footnote: