Media type: E-Article Title: Health Systems Operations Research Contributor: Gupta, Diwakar; Verter, Vedat imprint: Informa UK Limited, 2014 Published in: Journal of the Operational Research Society Language: English DOI: 10.1057/jors.2014.14 ISSN: 0160-5682; 1476-9360 Keywords: Marketing ; Management Science and Operations Research ; Strategy and Management ; Management Information Systems Origination: Footnote: