• Media type: E-Article
  • Title: Antecedents and consequences of customer engagement in online brand communities
  • Contributor: Chan, Tommy K H; Zheng, Xiabing; Cheung, Christy M K; Lee, Matthew K O; Lee, Zach W Y
  • imprint: Springer Science and Business Media LLC, 2014
  • Published in: Journal of Marketing Analytics
  • Language: English
  • DOI: 10.1057/jma.2014.9
  • ISSN: 2050-3318; 2050-3326
  • Origination:
  • Footnote: