Media type: E-Article Title: Editorial: Can brand leadership recover local trust and global responsibility? Contributor: Macrae, Chris; Rouse, Brenda; Yan, Jack; Kitchin, Tim; Blumenthal, Dannielle; Caswell, John; Ryder, Ian; Anholt, Simon; Power, Thomas; McQuarrie, Malcolm; Willmott, Michael; Abel, Andrew; Hilton, Steve; Irwin, Ron; Middlemiss, Nigel; Brady, Arlo imprint: Springer Science and Business Media LLC, 2003 Published in: Journal of Brand Management Language: English DOI: 10.1057/palgrave.bm.2540123 ISSN: 1350-231X; 1479-1803 Keywords: Marketing ; Strategy and Management Origination: Footnote: