Media type: E-Article Title: The need for a new go-to-market strategy in Europe: How to survive and thrive in the new more complex healthcare marketplace Contributor: Wadman, Robert; Hütt, Rodrigo imprint: SAGE Publications, 2004 Published in: Journal of Medical Marketing Language: Not determined DOI: 10.1057/palgrave.jmm.5040156 ISSN: 1745-7904; 1745-7912 Keywords: Marketing ; Strategy and Management ; Pharmacology, Toxicology and Pharmaceutics (miscellaneous) ; Medicine (miscellaneous) Origination: Footnote: