Media type: E-Article Title: Are satisfied long-term customers more profitable? Evidence from the telecommunication sector Contributor: Ranaweera, Chatura Published: Springer Science and Business Media LLC, 2007 Published in: Journal of Targeting, Measurement and Analysis for Marketing, 15 (2007) 2, Seite 113-120 Language: English DOI: 10.1057/palgrave.jt.5750038 ISSN: 1479-1862 Origination: Footnote: