Media type: E-Article Title: The Service Economy: Standardisation or Customisation? Contributor: Sundbo, Jon Published: Informa UK Limited, 2002 Published in: The Service Industries Journal, 22 (2002) 4, Seite 93-116 Language: English DOI: 10.1080/714005099 ISSN: 0264-2069; 1743-9507 Origination: Footnote: