Media type: E-Article Title: There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself Contributor: Latour, Michael S.; Rotfeld, Herbert J. imprint: Informa UK Limited, 1997 Published in: Journal of Advertising Language: English DOI: 10.1080/00913367.1997.10673528 ISSN: 0091-3367; 1557-7805 Origination: Footnote: