Media type: E-Article Title: The Relevance of the Fishbein Model to Insurance Buying Contributor: Hastings, William J.; Fletcher, Keith P. Published: Informa UK Limited, 1983 Published in: The Service Industries Journal, 3 (1983) 3, Seite 296-307 Language: English DOI: 10.1080/02642068300000037 ISSN: 0264-2069; 1743-9507 Keywords: Management of Technology and Innovation ; Strategy and Management Origination: Footnote: