• Media type: E-Article
  • Title: Multichannel integration along the customer journey: a systematic review and research agenda
  • Contributor: Gao, Lily (Xuehui); Melero, Iguacel; Sese, F. Javier
  • Published: Informa UK Limited, 2020
  • Published in: The Service Industries Journal, 40 (2020) 15-16, Seite 1087-1118
  • Language: English
  • DOI: 10.1080/02642069.2019.1652600
  • ISSN: 0264-2069; 1743-9507
  • Origination:
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