Media type: E-Article Title: The effects of commercial advertising on children Contributor: Bergler, Reinhold Published: Informa UK Limited, 1999 Published in: International Journal of Advertising, 18 (1999) 4, Seite 411-425 Language: English DOI: 10.1080/02650487.1999.11104771 ISSN: 0265-0487; 1759-3948 Keywords: Marketing ; Communication Origination: Footnote: