Media type: E-Article Title: Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism Contributor: Supphellen, Magne; Grønhaug, Kjell Published: Informa UK Limited, 2003 Published in: International Journal of Advertising, 22 (2003) 2, Seite 203-226 Language: English DOI: 10.1080/02650487.2003.11072849 ISSN: 0265-0487; 1759-3948 Origination: Footnote: