Media type: E-Article Title: Effects of ethnic advertising on consumers of minority and majority groups: the moderating effect of humor Contributor: Rößner, Anna; Kämmerer, Maren; Eisend, Martin Published: Informa UK Limited, 2017 Published in: International Journal of Advertising, 36 (2017) 1, Seite 190-205 Language: English DOI: 10.1080/02650487.2016.1168907 ISSN: 0265-0487; 1759-3948 Origination: Footnote: