Media type: E-Article Title: Personalized charity advertising. Can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups? Contributor: Bartsch, Anne; Kloß, Andrea Published: Informa UK Limited, 2019 Published in: International Journal of Advertising, 38 (2019) 3, Seite 345-363 Language: English DOI: 10.1080/02650487.2018.1482098 ISSN: 0265-0487; 1759-3948 Origination: Footnote: