• Media type: E-Article
  • Title: Uses and gratifications of smart speakers: modelling the effectiveness of smart speaker advertising
  • Contributor: Lee, Heejun; Cho, Chang-Hoan
  • Published: Informa UK Limited, 2020
  • Published in: International Journal of Advertising, 39 (2020) 7, Seite 1150-1171
  • Language: English
  • DOI: 10.1080/02650487.2020.1765657
  • ISSN: 1759-3948; 0265-0487
  • Origination:
  • Footnote: