Media type: E-Article Title: Green consumerism and the societal marketing concept: Marketing strategies for the 1990's Contributor: Prothero, Andrea Published: Informa UK Limited, 1990 Published in: Journal of Marketing Management, 6 (1990) 2, Seite 87-103 Language: English DOI: 10.1080/0267257x.1990.9964119 ISSN: 0267-257X; 1472-1376 Origination: Footnote: