Media type: E-Article Title: Creating a brand community at the bottom of the pyramid: the case of a Cameroonian music platform Contributor: Cova, Bernard; Barès, Franck; Nemani, Anicet Published: Informa UK Limited, 2021 Published in: Journal of Marketing Management (2021), Seite 1-27 Language: English DOI: 10.1080/0267257x.2021.1912143 ISSN: 0267-257X; 1472-1376 Origination: Footnote: