Media type: E-Article Title: Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs: An integrative cognitive process model Contributor: Ju, Ilwoo; Park, Jin Seong imprint: Informa UK Limited, 2018 Published in: Health Marketing Quarterly Language: English DOI: 10.1080/07359683.2018.1434861 ISSN: 0735-9683; 1545-0864 Keywords: Marketing ; General Health Professions Origination: Footnote: