The entrepreneur’s go-to-market innovation strategy: towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular growth and profitability
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Media type:
E-Article
Title:
The entrepreneur’s go-to-market innovation strategy: towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular growth and profitability
Contributor:
Kehbila, Anderson Gwanyebit
imprint:
Informa UK Limited, 2021
Published in:Journal of Small Business & Entrepreneurship