Media type: E-Article Title: Understanding the Role of Attitude Components in Co-branding: A Comparison of Spanish and Taiwanese Consumers Contributor: Ho, Han-Chiang; Lim Chiu, Candy; Liu, Su-Ping; Lee, Ling Ling; Lado, Nora; Cesaronic, Fabrizio imprint: Informa UK Limited, 2019 Published in: Journal of International Consumer Marketing Language: English DOI: 10.1080/08961530.2018.1531363 ISSN: 0896-1530; 1528-7068 Keywords: Marketing ; Management Information Systems Origination: Footnote: