A Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism
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Media type:
E-Article
Title:
A Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism
Contributor:
Aktan, Murat;
Anjam, Mahwish
imprint:
Informa UK Limited, 2022
Published in:Journal of International Consumer Marketing